Pittsburgh Steelers aiming to play common season sport in Eire after being granted advertising rights | NFL Information


The Pittsburgh Steelers have been awarded advertising rights to Eire and Northern Eire this week as a part of the NFL’s Worldwide House Advertising Areas initiative; the Steelers have a long-term relationship with Eire courtesy of the Rooney household.

Final Up to date: 25/05/23 10:23pm

The Pittsburgh Steelers made a welcome return to Croke Park. Pictured is Steelers director of business development & strategy Daniel Rooney

The Pittsburgh Steelers made a welcome return to Croke Park. Pictured is Steelers director of enterprise improvement & technique Daniel Rooney

The Pittsburgh Steelers have long-term plans to play an everyday season NFL sport in Eire, the crew stated Thursday throughout a go to to rejoice its long-standing ties with the Emerald Isle.

The Steelers touched down in Dublin days after the NFL awarded the crew advertising rights for Eire and Northern Eire, all a part of the league’s push to increase its viewers internationally.

“Our aspirations long run are to play a sport in Eire,” stated Daniel Rooney, the crew’s director of enterprise improvement and technique. “As we transfer by the method, we’ll be evaluating all choices.”

Eire has by no means hosted an everyday season NFL sport, however the Steelers beat the Chicago Bears 30-17 in a preseason matchup at Croke Park in 1997.

Croke Park, dwelling of the Gaelic Athletic Affiliation, holds 82,300 and would nearly definitely be the positioning of any future Steelers sport.

GAA president Larry McCarthy joined Rooney at a information convention at Croke Park and stated the organisation is “delighted to be related to [the Rooneys] and such a well-known identify and model within the Steelers.”

Brett Gosper, NFL head of UK and Europe, was additionally available and known as the Steelers and Eire a “excellent match.”

“There are such a lot of connections, clearly the household’s heritage [and] the Steelers organising that first and solely sport – to date – in Eire,” he stated.

The late Daniel M. Rooney was U.S. ambassador to Eire from 2009-12.

The Jacksonville Jaguars, who play in London yearly, have been additionally awarded advertising rights to Eire.

The programme was designed to assist particular person groups construct their manufacturers overseas by industrial exercise and fan engagement just like what they do of their dwelling markets. Rights are granted by the league for at the least a five-year time period.


Source link

Related Articles

Back to top button