Pattern seed pitch deck: Nokod Safety’s $8M deck
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Gone are the days while you wanted a developer to construct an app for a comparatively simple activity. No-code and low-code growth allow you to dramatically improve the pace of constructing and bringing easy (and, generally, not-so-simple) apps to market. I swear, half my life is being run by Zapier in the mean time: E book a gathering with me, and all kinds of issues occur routinely within the background to make sure that our assembly is on the fitting calendars, is transcribed, and the video of the decision is saved away and tagged together with your firm’s title.
The convenience of making apps that low-code and no-code provide has trade-offs, although: With a view to work, they want entry to some fairly delicate information. If somebody needs entry to my information, they might attempt to hack my e-mail, or they might hack one of many many automations tied to my e-mail accounts. When increasingly apps are basically operating on the identical underlying structure and code, they turn out to be a really tempting goal for hackers and others with nefarious intentions.
Enter Nokod Security, which gives to watch no-code and low-code apps for safety vulnerabilities and mitigate breaches.
The corporate not too long ago raised $8 million from Acrew Capital, Meron Capital and Flint Capital, and the crew was gracious sufficient to share the (calmly edited) deck they used so we might take a sneaky peek beneath the hood.
We’re in search of extra distinctive pitch decks to tear down, so if you wish to submit your personal, right here’s how you are able to do that.
Slides on this deck
The corporate has left the 21-slide deck intact apart from just a few elements.
- Cowl slide
- Group slide
- Instance no-code apps
- “Who makes use of no-code apps”
- Macro development: The Low-Code / No Code development
- Threats and assaults slide
- Drawback slide
- Threats and Assaults slide
- Assault vectors slide
- Mission slide
- Answer slide
- Structure slide
- TAM slide 1
- TAM slide 2
- TAM slide 3
- Go-to-market slide
- Competitors slide
- Validation slide
- (Redacted) Validation takeaways slide
- Timeline slide
- Contact slide
Three issues to like
Nokod’s deck has quite a lot of cool issues happening, in addition to some stuff that had me fairly confused. As all the time, I’ll get to my misgivings and OldManYellsAtCloud.gif suggestions in only a second. For now, let’s take a look at the slides that acquired me excited.
Give me a T! Give me an E!
Okay, I’m not gonna spell out T-E-A-M within the subhead, however that is an instance of an organization that is aware of its strengths. In an early-stage firm, a founding crew that has an unfair benefit is a straight-up superpower. Nokod has all bases lined on that entrance:
[Slide 2] Extraordinary founding crew. Picture Credit: Nokod
The 2 co-founders have each began and exited corporations within the cybersecurity house earlier than. That’s a hell of a approach to catch an investor’s consideration. Related expertise and profitable exits screams “unfair benefit.” Even after simply studying this one slide, I used to be fairly unsurpised that this firm efficiently raised cash.
Aside from the plain, this slide reveals that the founding crew understands what’s vital in a pitch deck: In case you’ve acquired unimaginable traction, lead with that. In case you don’t, spotlight your skilled crew.
Properly-articulated drawback
[Slide 9] A chic define of the issue at hand. Picture Credit: Nokod.
A superb fundraising story can have a very good clarification of what the issue is and why it may be value fixing. Not every thing on this listing is effectively defined. To wit: Do you, with out googling, know what PII is, or, certainly, why assortment and storage of PII may be a nasty factor?
The corporate might have taken the hassle to clarify the impression of a few of these points and why low- and no-code apps are notably susceptible in these conditions, however I get the message in broad strokes: The price of embracing no-code and low-code is that folks won’t all the time know precisely what’s happening, and if one thing does occur, it may be onerous to determine precisely the place the ne’er-do-wells gained entry to a system.
A greater go-to-market slide than most
[Slide 16] Let’s promote this factor. Picture Credit: Nokod
This go-to-market slide has a transparent profile of the client: how they are often reached, what the enterprise mannequin is, and the place they’re geographically.
Constructing a coherent go-to-market technique will be surprisingly onerous. It’s what I find yourself arguing about with my pitch teaching purchasers most frequently. Having some imprecise, hand-wavy “construct it and they’re going to come” principle works if you find yourself specializing in the product, however if you’re elevating cash to accumulate prospects, you don’t get to shrug and say, “We’ll determine it out once we get there.” You aren’t getting there. You’re elevating cash to execute, so that you are there.
This go-to-market slide has a transparent profile of the client: how they are often reached, what the enterprise mannequin is, the place they’re geographically, and even who the decision-maker is throughout the enterprise. I’m undecided what number of medium-sized corporations have a CISO or director of utility safety. I think quite a lot of the time, these choices fall to a CTO somewhat than a devoted, clearly outlined safety function.
Nonetheless, as an investor, I can take a look at this and see the define of a plan. My subsequent query could be: “Okay, speak me by way of your course of. How do you really land a sale?” The story ought to be constant and description a very good gross sales funnel — one thing like, “The leads come from X, we attain the choice maker by way of A, B, and C, after which we shut the deal 25% of the time. However we suspect we will improve that share if we do Y and Z.” A solution like that may move muster for me, and doubly so if the corporate already has paying prospects and may level to the gross sales course of it used.
In the remainder of this teardown, we’ll check out three issues Nokod might have improved or executed otherwise, together with its full pitch deck!
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