Ben & Jerry’s went full woke on the Fourth of July by posting an anti-American tweet during which it claimed that “the U.S. exists on stolen land.” This has since come again to chunk the ice cream firm in an enormous method, as a boycott has been launched leading to its mother or father firm Unilever shedding a whopping $2.6 billion.
This 4th of July, it is excessive time we acknowledge that the US exists on stolen Indigenous land and decide to returning it. Be taught extra and take motion now: https://t.co/45smaBmORH pic.twitter.com/a6qp7LXUAE
— Ben & Jerry’s (@benandjerrys) July 4, 2023
Ben & Jerry’s Goes Woke – Then Goes Broke
It began on Tuesday, when Ben & Jerry used its official twitter account to blast the U.S. for present “on stolen land.”
“This 4th of July, it’s excessive time we acknowledge that the US exists on stolen Indigenous land and decide to returning it,” Ben & Jerry’s wrote alongside a link to a post about this. “The faces on Mount Rushmore are the faces of males who actively labored to destroy Indigenous cultures and methods of life, to disclaim Indigenous folks their fundamental rights.”
“Ah, the Fourth of July. Who doesn’t love a very good parade, some tasty barbecue, and a stirring fireworks show?” the corporate wrote within the submit. “The one downside with all that, although, is that it may distract from a vital reality about this nation’s start: The US was based on stolen Indigenous land.”
Daily Mail reported that Unilever, which has owned Ben & Jerry’s since 2000, has since misplaced a staggering $2.6 billion in market capital. Shares for the corporate have been down .5 p.c on Wednesday and down 1 p.c at the beginning of buying and selling on Thursday, and on the time of this writing, the market capital for the corporate is right down to $131 billion from $133.5 billion.
Taking place Now: Ben and Jerry’s mother or father firm Unilever has misplaced $2.5 billion in market cap and continues to drop.
On the 4th of July Ben and Jerry’s known as for returning stolen indigenous land although they presently run a 200,000 sq ft plant on “indigenous” land. They’ve… pic.twitter.com/7tgdMevhRM
— 🇺🇸Travis🇺🇸 (@Travis_in_Flint) July 6, 2023
Associated: Megyn Kelly Eviscerates Ben & Jerry’s For Attacking America On July 4
Kristi Noem Defends Mount Rushmore
South Dakota Governor Kristi Noem (R) additionally spoke out to defend Mount Rushmore from Ben & Jerry’s assault on it.
“I’m not going to take heed to a bunch of liberal Vermont businessmen who suppose they know all the pieces about this nation and haven’t studied our historical past,” Noem advised Fox News. “Proper now, Mount Rushmore is the best image of our freedom and historical past of america of America.”
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“We will study from the lads on that mountain,” she continued. “We will do higher. However, boy, they led us via some difficult instances. And I believe People on this nation want some inspiration, and we are able to acquire it from a monument like that. We must be pleased with America and knock off what Ben & Jerry’s is doing. They don’t have any thought what they’re doing.”
Take a look at Noem’s full feedback on this within the video beneath.
Associated: ‘Shark Tank’ Star Kevin O’Leary Plans To Educate Bud Mild’s 25% Market Share Collapse To School College students
Ben & Jerry’s Earlier Woke Feedback
That is removed from the primary time that Ben & Jerry’s has gone woke. Final month, the company announced that it could not be promoting on Twitter attributable to what it described as “hate speech” on the platform because it was taken over by Elon Musk. Ben & Jerry’s stated in a submit that it had watched the modifications Musk dropped at Twitter since he purchased it final fall “with nice concern,” including that “hate speech is up dramatically whereas content material moderation has turn into all however non-existent.”
Again in 2021, Ben & Jerry’s was hit with backlash after announcing that it could not promote its ice cream in Israel’s “Occupied Palestinian Territory,” referring to the West Financial institution and Gaza Strip.
Did everybody overlook .. Ben and Jerry’s is and all the time will likely be woke. Its not new. Cease shopping for the merchandise. pic.twitter.com/TbA4qpY2pW
— Anti Cookie Monster (@mantra_sam) July 5, 2023
This additionally comes after Bud Mild misplaced over $27 billion within the wake of teaming up with the transgender influencer Dylan Mulvaney for a woke advert marketing campaign.
In the long run, each Ben & Jerry’s and Bud Mild have discovered the arduous method that “go woke, go broke” could be very actual certainly. CEOs of manufacturers all over the place ought to take discover, as a result of People are letting or not it’s identified that we’re all sick of the woke nonsense!
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